Eduardo Foresti

Sao Paulo (SP)

Arqueologia Afetiva Urbana

[Affective Urban Archeology], 2011

 

The cold image of an electronic map, in which the city of Sao Paulo is codified into a mesh of street names, serves as a basis for Eduardo Foresti’s poster. The designer uses it as a starting point to build an affective map in which the city becomes the background of a deeply personal narrative. This work was produced for the Um Cartaz para São Paulo [A Poster for Sao Paulo] show, which brings together every year posters that celebrate the anniversary of Sao Paulo.

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