GIA – Grupo de Interferência Ambiental
Salvador (BA)
Não-Propaganda
[Non-Advertising], 2006
This collective from Bahia state, GIA, presented a happening (a performance that incorporates unpredictability and the audience’s participation) in downtown Sao Paulo and questions the basic principle of advertisement – the spreading of an idea, a service or a product. By mimicking traditional human billboards who work in downtown pedestrian streets, GIA members distributed leaflets and held posters. Instead of messages like “I sell” or “I buy gold,” there was nothing written on the yellow props. Inside out, the empty advertisement invited everyone to think.
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list of works
Affective Urban Archeology, 2011
Always Something Between Us,
2012 to 2014Av. Celso Garcia 2004/2014,
2004 and 2014Floating Letters – Mapping of the Sign Painters, 2014
From the Obliterado [Obliterated] series, 2012
Half-Mile Apartment/House City/
Flow House, 2014I <3 Peddler, 2009 and Sand Strip, 2009
Parking City, 2012 and Parking.ttf, 2012
Pixação: São Paulo Signature, 2004
list of authors
photo: Maíra Acayaba
Frames of the video by GIA group shot at downtown São Paulo
about the group
Composed by visual artists, designers, art-educators and musicians, the group shares not only the friendship, but also the admiration for contemporary artistic language and its pluralities, particularly in what regards art and public spaces. Their practices are sourced from conceptual art, and their graphic artworks are somehow based on randomness and humor.