Lucia Mindlin Loeb
Sao Paulo (SP)
Av. Celso Garcia 2004/2014, 2004 and 2014
In 2004, Loeb made a thorough photographic survey of the two sides of Celso Garcia avenue and of a small area of Rangel Pestana avenue, in the Eastern region of Sao Paulo city. At that time, the material was published as a visual essay in the magazine Sexta Feira #3. Exactly ten years later, she repeated the same itinerary with her camera. A comparison of these photomontages, which allude to the work of artists David Hockney and Ed Ruscha, draws our attention to the changes in Sao Paulo landscape in the last decade, particularly more profound after the enforcement of the Lei Cidade Limpa [Clean City Act] in 2007.
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list of works
Affective Urban Archeology, 2011
Always Something Between Us,
2012 to 2014Av. Celso Garcia 2004/2014,
2004 and 2014Floating Letters – Mapping of the Sign Painters, 2014
From the Obliterado [Obliterated] series, 2012
Half-Mile Apartment/House City/
Flow House, 2014I <3 Peddler, 2009 and Sand Strip, 2009
Parking City, 2012 and Parking.ttf, 2012
Pixação: São Paulo Signature, 2004
list of authors
photo: Maíra Acayaba
Avenida Celso Garcia, odd side
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Avenida Celso Garcia, even side
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about the author
Graduated in graphic design, Lucia has been working with photography since 1991. She took part in solo and collective exhibitions at important museums, galleries and cultural centers. The artist was granted the Estímulo de Fotografia award from Secretaria do Estado de São Paulo, in 1993, and was nominated to Prêmio Investidor Profissional de Arte (Pipa) in 2012, the most relevant Brazilian award in visual arts.