Fernanda Martins
Belém (PA)
Letras que Flutuam – Mapeamento dos Abridores de Letras da Amazônia
[Floating Letters – Mapping of the Sign Painters], 2014
Rivers are a part of the landscape in several Brazilian cities. In the towns of Northern Brazil, large rivers serve as subsistence means to local inhabitants and contribute to the construction of local visual culture. Martins displays key characters of this scene: the sign painters in the Amazon, people whose job is to individualize each boat by writing their names on them. The handwriting of these painters, from the formal perspective, matches Victorian typography, which landed here together with the rubber-driven economy of mid-19th century.
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list of works
Affective Urban Archeology, 2011
Always Something Between Us,
2012 to 2014Av. Celso Garcia 2004/2014,
2004 and 2014Floating Letters – Mapping of the Sign Painters, 2014
From the Obliterado [Obliterated] series, 2012
Half-Mile Apartment/House City/
Flow House, 2014I <3 Peddler, 2009 and Sand Strip, 2009
Parking City, 2012 and Parking.ttf, 2012
Pixação: São Paulo Signature, 2004
list of authors
about the author
Fernanda has been working as a graphic designer since 1978, acting in visual identity, editorial and institutional typography areas. Graduated in fine arts, she earned her master degree in graphic design and typography, holds specialization in semiotics and visual culture, teaches at the university and works as director of Mapinguari Design studio. She is a member of judgment boards for contests and advisor of the Associação dos Designers Gráficos (ADG) in Brazil. She also wrote Bembo: Quando uma Parceria Dá Certo.