Hélvio Romero

Sao Paulo (SP)

Cidade Limpa
[Clean City], 2001 to 2007

While shifting from one schedule to another, press photographer of the newspaper O Estado de S. Paulo Hélvio Romero started to photograph billboards and large advertisement panels in the city of Sao Paulo, and their influences in the landscape and everyday life of people. Regarding the 2007 Act, Romero says: “After the Clean City [Act], it’s over.” The juxtaposition of different shots and scales added to precise framings resulted in images that sometimes produce a poetic subversion (note that symbols and logos barely appear), sometimes underlining the typical aggressiveness of street advertisement. They are real scenes that, as absurd as they are, look like a collage.

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